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No Fee for Repro: 26/07/2012.'Alice' Kayla Cooke aged 5 from Drumcondra, Dublin and 'Rabbit' Brandon Best-Blake aged 5 from Clondalkin, pictured with Ireland's new children's laureate Niamh Sharkey who pledged her support for the Eason 'Get Into Reading' campaign which aims to highlight the importance of reading, especially with young children. Eason commissioned research into the nation's reading habits which revealed almost one in five (18%) Irish parents never read to their children. Eason is asking the Irish public to pledge their support at Easons.com/getintoreading. Pic Andres Poveda CPR.