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Ella Keegan is pictured at the launch of Ballyfree Free Range Eggs “Shrinkies”. A unique little cartoon character sleeve the fits onto an egg and shrinks onto it while boiling, making the humble egg a bit more exciting for small people.
Eggs are one of the few grocery categories that have enjoyed steady growth over the last few years with sales increased by +6% (Kantar Worldpanel Aug 2014). Ballyfree Free Range eggs are hoping to capitalise on this increasing demand and encourage parents of young children to eat more eggs. Picture Andres Poveda
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